This short film with the masterpiece “Pink and Blue” (1881) from famous painter Pierre-Auguste Renoir as storyline vehicle is a masterpiece itself. Because it is so gripping and because the authors have succeeded to portray personal stories in a very sincere and pure way.
The film made for the Public Prosecutor’s Office of São Paulo (PLID-SP) in Brazil is about the problem of missing children in the country. One of the worst things that can happen as a parent. In it, the original painting is modified using computer graphics to simulate part of the image being “erased.” While this happens, we hear testimonials from mothers of missing children whose pain is self-evident. “We miss them so much. It kills us a little more every day. Hope is what keeps us alive,” one of them states.
The film closes with “If a missing child leaves so much emptiness in a painting, just imagine what it does to a family.”
It is clear that the film is made to raise awareness about the problem of missing children but it is also a call to reinforce the outcry for public policies to help resolve missing person cases.
Prosecutor Eliana Vendramini, coordinator of PLID-SP:
There’s so much left undone about a problem that has been largely relegated by the Brazilian legal system. We believe it’s essential that we raise awareness about this issue by giving a voice to the people who experience this pain daily and whose stories are more powerful than any description we could give of their grief.
Since the founding of PLID-SP in 2013, 7,969 people have been registered. Of these, 76 have been found, 46 alive and 30 deceased. In addition to these cases, PLID figured out that thousands of people had been buried as beggars by the Post Mortem Verification Service, though they had RG ID cards on their persons, meaning that they could have been identified. This discovery led to a new a service to search for the relatives of missing persons.
The PLID launched a digital platform in 2013 designed to help the public report missing person cases.
Mothers who appear in the video
Carmem Aparecida Izabel, mother to Maria Izabel Hymer, who went missing on 04/27/2011, when she was 11 years old.
Zeni Souza do Carmo, mother to Stephany Souza Lopes, who went missing on 08/17/2002, when she was 6 years old.
Ivanise Espiridião da Silva Santos, mother to Fabiana Espiridião da Silva, who went missing on 12/23/1995, when she was 13 years old. Ivanise founded the “Mães da Sé” NGO.
Executive Creative Direction: Jairo Anderson and Silmo Bonomi
Creative Direction: Jairo Anderson
Copywriting: Enzo Sunahara and Mauro Mandil
Art Direction: Yumi Shimada and Gleison Stievano
Client Services: Carlos Alves and Fabio Imparato
Project Management: Joana Carmo
Executive Producer: Rodrigo Vinhaes
Video Producer: Spanda
Direction: a_dupla (Guga Ferri and Danilo Mantovani)
Art Direction: a_dupla
Executive Producer: Ana Clara Cenamo
Production Company: Camilla Hoffmann
Production Assistant: Mariana Negreiros
Client Services: Juliana Eduardo
Editing: Marco Rempel
Post-production: Cut Films
Sound Producer: Raw Audio
Image Manipulation: Pict Estúdio