The best of non-profit advertising and marketing for social causes

This is an average meal for prisoners in Myanmar

This is an average meal for prisoners in Myanmar

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New low-budget awareness campaign from Amnesty International Croatia targeting the local student population. AI Croatia is making an effort in order to increase the number of members and widen their activities on a national scale.

New agency Hype created a print campaign that depicted life-threatening prison conditions for prisoners of conscience in Myanmar. Since many of the prisoners are unlawfully imprisoned students they considered it the best story to communicate towards a student target group. The campaign was printed out and placed on hygienic trayliners for student cafeterias.

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Advertiser:
Amnesty International Croatia
Agency:
Hype
Additional credits:
Creative Director / Copywriter: Tonci Klaric
Art Director: Mislav Vidovic
CGI Artist: Damir G. Martin

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