The best of non-profit advertising and marketing for social causes

This is Emma. Use your mouse to meet her.

This is Emma. Use your mouse to meet her.


Guillermo Caro from Advertisers Without Borders pointed me on Facebook to this campaign from earlier this year. I’m not going to tell you what the campaign is about. Just click the image above or here and you will know it within a minute.

The campaign is a perfect example about how a good online can be. It isn’t about stunning new technique. And the Russian Dolls are used many times before by organisations working in the same area.
It is all about context. Remember that the computer mouse is an extension of yourself. Shocking isn’t it? Even more shocking when watching it on your smartphone or tablet.

Try it for yourself. First open the link above and then watch the video after the break.
Which of the two items do you think is the most powerful? I’m sure you will choose the interactive one.

The campaign is one of the winners at the W3 Awards in the category Best in Show.
See also the Direct Marketing item of this campaign at Ads of the World.

Related ECPAT posts:
Pimp Charming and the fairytale from hell
The masks of sexual exploitation

JWT New York
Additional credits:
Online: Digitaria

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.