Making statistiscs on the wage gap between men and women is not a complicated challenge unlike eliminating this inequality. There is a lot of creativity needed and that is what they did in Romania.
Nir Refuah and friends from Mccann Erickson designed a cake collection in the form of a tasteful infographic. For that they went into a partnership with the well known bakery and patisserie chain Paul in Bucharest. The result of this transformation of pies into pie charts looks great. The cakes have the appropriate name ‘Bittersweet’. The collection contains items like the Salary Gap Cake and the Glass Ceiling Tart.
5% of the bittersweet pies income is donated to the Romanian Filia Center, who runs projects of business training for rural women around the country.
See more photo’s from the project in this post from Nir Refuah on Facebook. He wants you to share a piece of that pie.