This is phase 4 of the well known Meth Project campaigns. In this phase the key message is that living on Meth is another reality then ‘normal’ life.
It also shows the devastating consequences Meth has on the friends and family of Meth users.
The Meth Project is a large-scale prevention program aimed at reducing first-time meth use through public service messaging, public policy, and community outreach. Recent survey data (Pdf) in Montana, where the Meth Project first initiated its prevention campaign in 2005, demonstrates attitudes and behaviors toward Meth have changed since the campaign launched.
See more of this campaign and previous phases here.
Agency: Venables Bell & Partners
Associate CD: Tom Scharpf
Copywriter: Crockett Jeffers
Acc. Director: Lilian Ojeda
Acc. Manager: Julie Barros
Producer: Zeynep Taslica
Prod Company: Anonymous Content
Director: Alejandro Gonzalez Inarritu
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: John Benet
Production Supervisor: Justine Madero