Great work made for the Education Achievement Authority (EAA), a new statewide school system designed to dramatically redesign public education in Michigan’s lowest performing schools.
The aim is to recruit and retain students with the notion that the EAA gives its students wings to succeed.
The campaign is made by agency Lowe Campbell Ewald together with some well-known Detroit street artists and contains 2 TV spots, 4 print ads and a radio spot.
See the entire campaign including the ‘behind the scenes’ after the break.
EAA schools are creative, innovative learning environments that provide students a quality education. They offer struggling students the opportunity to catch up to their peers around the state and receive the education they need to succeed in college or a career after high school. The system opened in September 2012 with 15 of Detroit’s lowest-achieving schools. The objective of this new campaign is to retain the students that are already enrolled, while attracting others to join EAA’s student-centered approach to learning.
Behind the scenes: