To encourage people to wash their hands with soap after using the toilet, posters made of soap paper were put up outside toilets across VietNam.
Soap paper is paper that’s coated with soap on both sides and can be used to wash hands like regular soap.
The campaign is an initiative from The World Bank and the Ministry of Health in Vietnam.
“This poster is made of soap.
Use it to wash your hands.”
Grey Group, Hochiminh City, Vietnam
Creative Director: Aditya Upadhyaya
Art Directors: Thoai Nguyen, Rajib Gupta
Copywriters: Rajib Gupta, Aditya Upadhyaya
Photographer: Fred Wissink
Ads of the World