It’s getting to be a Thing. But these three pop-up shop campaigns show what you can do with a bit of ingenuity and some empty retail space (there’s a lot of it about).
Which one’s your favourite and why?
POP UP ONE: PETA
Agency: O&M Bangkok
POP UP TWO: Diabetes UK
Agency: Langland Advertising
POP UP THREE: Hubbub/Forest of Dean District Council (UK)