The best of non-profit advertising and marketing for social causes

Time to fight back

Time to fight back

With Trump pulling out of the Paris accords, Bolsonaro in charge of the Amazon, the UK Government prioritising cars and roads in its budget and scientists everywhere warning that we’re running out of time (why are we still calling it ‘climate change‘?) it’s clearly the moment to take sides. As well as a promise of mass civil disobedience backed by many public figures, today also sees the launch of this brave and bold new campaign film from WWF UK.

“We are the first generation to know we are destroying the world. And we’re the last that can do anything about it.”

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.

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