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Tink says, “Turn off the lights and watch my DVD!”

Tink says, “Turn off the lights and watch my DVD!”

The U.S. Department of Energy (DOE) and The Advertising Council launched a PSA campaign for saving energy. Obviously aimed at kids and a captive audience of parents, the TV ad features Disney’s Tinkerbell — the fairy from Peter Pan:

Now, what could be wrong with that? But wait!

Developed by The Walt Disney Studios, the new PSAs continue Disney’s commitment to inspire environmental stewardship in youth. The television, outdoor and web PSAs featuring Tinker Bell are designed to educate 8-10 year olds on how to save energy and feature scenes from Disney’s all-new movie Tinker Bell and the Great Fairy Rescue releasing on Blu-ray™ Combo Pack and DVD, September 21. The PSAs direct audiences to where they can find fun, simple tips on energy efficient behaviors and learn about new technological advances to reduce energy consumption in the home.

Did you read that the same way I did?

“Read More” to see how I see it…

That’s right… it’s a Disney movie trailer in disguise.

It’s brilliant, really. Put a few energy efficiency messages in it, and you get to advertise your movie FOR FREE on every network in America, because it’s a PSA!

Per the Ad Council model, the PSAs will be distributed to media outlets nationwide this week and will run and air in advertising time and space that is donated by the media. To date, the campaign has received more than $63 million in donated media time and space.

And you can trust it, because it’s from the Ad Council…

Yeah, right!


U.S. Department of Energy
The Walt Disney Studios
Online Press Release

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more