#TINYROADSIGN is an agency self-promotion campaign by CLINIC 212 in Vilnius, Lithuania. But they decided to use their creative powers for good by raising awareness of urban wildlife that may be crossing city streets.
Hedgehogs are a particularly sad victim of roadkill in Europe, because their natural threat reaction is to stay still and roll up into a spiky ball — hardly protection from a speeding ton of metal.
The campaign also uses ducks, pigeons, and cats… because, well, cats:
You can see the rest of the pictures, along with behind-the-scenes shots, at clinic212.com. You know you want to.
Photos by Greta Gedminaitė
Via Laughing Squid