The best of non-profit advertising and marketing for social causes

Too many people eat on the streets

Too many people eat on the streets

bank-mazon

Another post about hunger in Israel. Israeli Food Bank wanted to shake people up and face them with a cruel reality they can no longer deny: Hundreds of thousands of Israelis live in hunger.
Real food plates are placed in regular steel sewer grates out on main streets and give an exceptional illusion of a kitchen plate dryer, lying on the dirty pavement. The plates don’t just carry food anymore. They also carry a message: Too many people eat on the street. For donation and information go to www.bankmazon.org.

Advertiser:
Bank Mazon
Agency:
Shalmor Avnon Amichay / Young & Rubicam, Tel Aviv
Additional credits:
Chief Creative Officer: Gideon Amichay
Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Art Director: Shirley Bahar
Account Manager: Sharon Manzour
Planner: Liron Shecter
Account Director: Michal Rubin
Y&R EXTRA: Vered Kinreich, Hagai Ramati
Copywriter: Avital Pinchevsky

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