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“Topless poster” for breast cancer is a little too realistic (nudity)

“Topless poster” for breast cancer is a little too realistic (nudity)

This is certainly one of the strangest breast cancer self screening campaigns I’ve seen.

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I’ll let DDB Mozambique tell it:

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I have to admit, I have a difficult time not believing that this entire thing was very carefully staged. Just imagine how uncomfortable this must have been for the model, and how they would have had to keep all the men away fro it. Then there’s the question of how many women would really feel up 3-D breasts on a poster without prompting. Very suspect.

I far prefer their superheroes campaign.

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Advertiser:
Associação da Luta Contra o Cancer (ALCC)
Agency:
DDB, Maputo, Mozambique
Additional credits:
Creative Directors: Zeca de Oliveira, Anderson Lima
Art Directors: Anderson Lima, Erick Vasconcelos
Copywriter: Zeca de Oliveira
Illustrator: Maísa Chaves
Graphic producer: Faruk Issufo, Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael
Source:
Ads of The World

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more