This campaign is from last year but I just discovered it. And I love it. It is from the Finnish Pink Ribbon (Roosa Nauha).
They wanted to do more than showing breasts or glamourous events. Their goal was to get man involved in the campaign. And they did it with this very unusual short movie.
To get the attention of both man and woman they had to find something amazing.
Ever saw an all-male synchronized swimming team? In Pink? They did in Finland.
Just making a film isn’t enough for a campaign short film like this. Roosa Nauha found partners to show the film in all kind of public places and on prime time television.
What you need to do is show courage and love, even if it’s pink.
Above the case video from the agency McCann Worldgroup Helsinki.
See the entire short film below.
Behind the scenes: