The French Red Cross is going into viral marketing with the launch of “Tu fais quoi en 2007?” what means “What do you do 2007?”.
Top model and actress Adriana Karembeu is the ambassadress for this new campaign. The main goal is to lead people to engage for the Red Cross and discover the various activities of the association.
It’s necessary to register yourself at the website if you want a day with Adriana Karembeu and the Red Cross. The one who register the most wins the day out with Adriana.
Of course there are other things to do at the website, like sending e-cards or download wallpapers.
You had to read a little French.
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