Turn Around: Interactive Poster

BBH has created an interactive poster in London’s Tottenham Court Rd for the children’s charity Barnados. It compliments their current television campaign Turn Around which highlights the vulnerability of young people to sexual exploitation.
(view below)

At the bottom of the poster is a collection tin into which people can donate coins. When a coin is inserted the girl looks up at the donator with a half-smile.

Advertiser:
Barnados
Agency:
BBH
Additional credits:
Frank Budgen
Source:
Creative Review