The best of non-profit advertising and marketing for social causes

Turn soldiers back into children

Turn soldiers back into children

Clever direct mail piece by Y&R Johannesburg for UNICEF: a typical packet of toy soldiers that once opened reveals that figurines are in fact children doing their the stuff that kids should be doing, and not being turned into child soldiers


The package went to Unicef supporter mailing lists as well as potential corporate sponsors, with a meaningful reaction from the recipients.

Y&R Johannesburg
Direct Daily

I'm Head Of Data & Analytics at Fullsix Portugal, with 10 years of interactive and creative experience for local and global clients. Read more