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Unicef campaign you can’t not ‘like’

Unicef campaign you can’t not ‘like’

Unicef Sweden today launched this eye-catching campaign about the need for real money, not social capital, to fund their life-saving work. Already picking up steam on social networks. Although ironically I wonder whether the result will be a lot of shares, a lot of likes, and not much money.

Unicef campaign you can’t not like

Forsman & Bodenfors
Ads of the World

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.