Great ad from Unicef Croatia aimed at donations by buying UNICEF’s Christmas postcards. The graffiti on the ad is real and took the agency Luminus Creative a few days to complete.
The graffiti is still on the wall, location is the High school of Commerce in Zagreb, Croatia.
Copy (in Croatian):
“POŠALJITE ČESTITKU. ADRESIRAJTE PROBLEM.
Kupnja samo jednog paketića UNICEF-ovih čestitki omogućit će cijepljenje dvadeset i šestero djece protiv dječje paralize. Vaše dobre želje mogu spasiti nečije živote.”
“SEND A POSTCARD. ADDRESS THE PROBLEM.
Buying a single set of UNICEF postcards provides 26 children with the necessary child paralysis vaccine. This Christmas, your good wishes may save lives.”
Luminus Creative, Zagreb, Croatia
Art Director: Mislav Vidovic, Tonci Klaric
Copywriter: Tonci Klaric
Grafitti Artist: Ivan “Sace” Sokac
Photographer: Sime Eskinja