The best of non-profit advertising and marketing for social causes

Unrequited Object of Desire

Unrequited Object of Desire


Nice piece of guerilla advertising shown in the Shopping ABC, Santo André, Brasil on the days before Valentine’s Day.
Its is made by Fischer&Friends for AACD (Associação de Assistência à Criança Deficiente / Association for Assistance to Disabled Children) to raise funds.
Over 30.000 children are waiting for receiving care. It is about a wheelchair, prosthesis or a pair of crutches.

In the mall artist and illustrator Francisco Martins painted a declaration of love on the floor. The text is about an unrequited love. At the end of the declaration a wheelchair was parked.
On the wheelchair this text was written:
“There are thousands of people waiting for wheelchairs, crutches and prostheses.
Help the AACD to make the queue shorter.”

Related AACD posts:
404 pages can return much more than an error
Unique Types




AACD Associação de Assistência à Criança Deficiente
Additional credits:
Creative director: Rafael Merel, Marcelo Fedrizzi, Mario D´Andrea
Art director: Marcelo Fedrizzi
Copy: Bruno Mendonça, Rafael merel, Pedro Porto
Traffic: Camila Kirmayr, Thainer Goerck
Production: Milene Vieira
Client: Angelo Franzão, Isa Degaspari

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies