This was Rabin Square in Tel Aviv early September this year just before the Jewish New Year holiday. Y&R Israel made this urban protest for Latet (in Hebrew ‘to give’), the organisation that distributes food packages amongst those who can’t pay for food.
The Urban Protest Exhibit features 1.3 kilometers of empty dinner tables to raise 200,000 holiday meals during the holiday season.
Copy on the billboard: Give 200,000 holiday meals. Donate a holiday meal by sms to 2255 or go online www.latet.co.il.
Related Latet post:
– The silent protest that moved millions
Also part of the campaign is this dinnertable gallery at the Latet website:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Director: Adam Polachek
Account Supervisor: Dana Cogan and Liraz Kolodro
Account Executive: Alon Segal
Office Producer: Marina Akilov and Shira Robas