The creative guys from DraftFCB came up with this idea for the Canadian World Wildlife Fund. At this billboard, sponsored by CBS Outdoors, the shadow which rises during day time visualise the story.
This billboard is now up on the Queensway and Hurontario Rd. in Mississauga Canada.
Nice to read: the WWF Save Our Climate blog.
World Wildlife Fund Canada
Creative Director: Robin Heisey, Joe Piccolo, Chris Taciuk
Art Director: Mike Doneghey
Copywriter: Chris Joakim