The best of non-profit advertising and marketing for social causes

Using the sun to help stop Global Warming

Using the sun to help stop Global Warming

The creative guys from DraftFCB came up with this idea for the Canadian World Wildlife Fund. At this billboard, sponsored by CBS Outdoors, the shadow which rises during day time visualise the story.

This billboard is now up on the Queensway and Hurontario Rd. in Mississauga Canada.
Nice to read: the WWF Save Our Climate blog.

World Wildlife Fund Canada
DraftFCB Toronto
Additional credits:
Creative Director: Robin Heisey, Joe Piccolo, Chris Taciuk
Art Director: Mike Doneghey
Copywriter: Chris Joakim
A/D Goodness

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.