The best of non-profit advertising and marketing for social causes

Victims’ pain: You can read it in their faces

Victims’ pain: You can read it in their faces

victim-support-domestic

This excellent print campaign from the UK, launched last year, last month added a branded mini-flashmob in Manchester to demonstrate the lasting emotional trauma carried by crime victims.

Good real-life engagement. I still like the print best, though. It reminds me (sadly) of a similar campaign my colleagues and I developed for the same issue in Canada, but never saw realized.

See the rest of the campaign after the break. The little girl with shatter you.

victim-support-burglary

victim-support-court

victim-support-jana

victim-support-loved-ones

 

victim-support-mugging

Advertiser:
Victim Support
Agency:
MWO (London)
Additional credits:
Art Directors: Steve Williams, Mark Hurst, Jo Webb
Copywriters: Martyn Smith, Natasha Freedman, Jez Cripps,
Photographer: Jad Oakes.
Source:
The Inspiration Room

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more