This two minute film from the British Hearth Foundation lets you experience what it’s like to have a heart attack first hand. It was broadcasted on 9 August in the UK at ITV1 as the only advert in a commercial break in ‘Midsomer Murders’ (British detective drama). In addition, ITV made the film available for the first time ever via the red button on ITV’s main interactive menu.
In the week leading to 9 august there was a call to “Watch Your Own Heart Attack” in billboards, press, washrooms and online. Also Teaser trailers, supported by well-known personalities including David Cameron, where aired on ITV and on radio stations.