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We are an African species

We are an African species

Governo da Bahia: Africa Day

That’s the message of this celebratory ad put out by the State Government of Bahia, Brazil, to celebrate Africa Day (May 25).

Despite various regional creation stories and beliefs of genetic uniqueness, biologically speaking our species started making the diaspora out of Africa only recently. It’s always good to remind ourselves that the differences between people — everywhere — are really very small, and that we all share common blood.

Advertiser:
Governo da Bahia
Agency:
Tempo Propaganda, Salvador, Brazil
Source:
Ads of The World

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more