Emergency aid for Natural disasters mostly don’t lead in a design walhalla. It’s about direct action, fast and simple. This newspaper ad from the Canadian Red Cross have both, a great design and a call for immediate help.
“Don’t let hope get washed away. We are on the ground, providing aid to flood victims in Pakistan. And we need your support.”
Do you know more Pakistan Flood campaigns? Let us know.
Canadian Red Cross
Cossette Montreal, Canada
Vice-président creative head: Michel De Lauw
Creative Director: Jonathan Rouxel
Art Director: Jonathan Rouxel
Copywriter: Amy Maloney
Illustrator: Mario Berthiaume
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