We can turn it off, in Aleppo they can’t.

Smart fundraising campaign from Amnesty International in Switzerland. We can turn off TV if we don’t want to see the terrible pictures from Aleppo in Syria. The Syrians, on the other hand, do not have this possibility.

Amnesty ask with this campaign not to look away and support their research and campaign activities.

This video is from last December during the devastating weeks in East Aleppo. Nothing has really changed since then.

Tagline:

Wir können ausschalten, sie nicht. Schauen sich nicht weg.
We can turn it off, they can’t.

Agency: Ogilvy & Mather Frankfurt