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We didn’t use to write messages while driving…

We didn’t use to write messages while driving…

texting-and-driving-Quebec-SAAQ

Acart’s francophone Copywriter, Vincent, keeps me updated on the latest campaigns from my neighbours in that nation-within-a-nation across the Ottawa River. This one, for the Société de l-assurance automobile du Quebec (SAAQ), uses gentle humour to lampoon the ridiculousness of trying to write while driving:

The campaign is in French only, but the English side of the SAAQ site translates the kicker as: “We didn’t use to write messages while driving. There must have been a good reason.”

The campaign also includes radio ads and an Android App.

Advertiser:
Société de l-assurance automobile du Quebec (SAAQ)
Agency:
Lg2

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more