Acart’s francophone Copywriter, Vincent, keeps me updated on the latest campaigns from my neighbours in that nation-within-a-nation across the Ottawa River. This one, for the Société de l-assurance automobile du Quebec (SAAQ), uses gentle humour to lampoon the ridiculousness of trying to write while driving:
The campaign is in French only, but the English side of the SAAQ site translates the kicker as: “We didn’t use to write messages while driving. There must have been a good reason.”
The campaign also includes radio ads and an Android App.
Société de l-assurance automobile du Quebec (SAAQ)