The best of non-profit advertising and marketing for social causes

We see what most don’t

We see what most don’t

salvation-bench-gr

Am I the only one who don’t like these ads for the Canadian Salvation Army?
They are very well made, the message is very clear but it is too goody-goodiness. And why do we see these kind of ads when christmas is nearby?

I’m sorry Salvation Army, you do great work. This campaign will be a success these months but what about life after january 1?
At the Canadian Salvation Army website you can give your opinion about this campaign, choose: ‘I love it’, ‘I like it’, ‘I’m not sure’ and ‘What were you thinking?’ (…)

salvation-teen-gr

salvation-mother_child-gr

Advertiser:
Salvation Army Canada
Agency:
ACLC
Source:
Adverbox

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