The best of non-profit advertising and marketing for social causes

What Breast Cancer is, and is not!

What Breast Cancer is, and is not!

Last weeks I discussed with friends and allies about the cultural and regional differences in communication, and therefore in cause marketing, several times. It is a very interesting subject. Our Campaign of the Year competition shows how big those differences can be.
As a European I know the sentiment about Americans. Mostly ambivalent. But there’s one thing no one can beat them: storytelling. Americans are the best speakers in the world. Fluent, robust and convincing.

That is what I was thinking about seeing this video from Linda. She made a strong statement about the Susan G. Komen Foundation debacle from last week. Linda is a breast cancer victim and a Komen supporter.
The reason for this video is bizarre but it shows the strength of the story. I already got over 200,000 views on YouTube.
One of the biggest challenges for charities and NGOs is how to use storytelling in their communication strategy. Or a more ethical question: should they do? It is a subject we like to discus in various posts this year.

You don’t know what the Komen Foundation debacle is about? Me neither but Tom made it all clear in Pink Stink: Susan G. Komen for the Cure gets political.


Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.