‘The video Procter & Gamble don’t want you to see.’ That’s the title of the newest campaign page from Greenpeace. Which is a typical headline that BuzzFeed would use. Such a headline that will seduce you immediately.
You see it more often. Provocative headlines and graphics. So does Greenpeace in the campaign video. A large amount of images on, in this case, deforestation, palm oil and its effects on orang-utans. With a high level of OMGs and WTFs. Because an orangutan is so cute.
Whether I like it or not doesn’t matter. It is just an observation.
More about the campaign here.