What happens if Santa gets dementia?

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Reality Christmas cards

Posted by Reuben Turner on 23 December 2016 in Elder Issues, Health, No category

This poignant TV ad from Alzheimer’s Research UK asks what would happen if Santa Claus, like many older people, got Alzheimer’s disease. And promises that thanks to research, there can be a happy ending.

Client: Alzheimer’s Research UK

Made by: Aardman

Voiceover: yes, it’s Steven Fry

Tags:aardman, Alzheimer, Christmas, Dementia, research, santa

About Reuben Turner

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.