The best of non-profit advertising and marketing for social causes

What happens if Santa gets dementia?

What happens if Santa gets dementia?

This poignant TV ad from Alzheimer’s Research UK asks what would happen if Santa Claus, like many older people, got Alzheimer’s disease. And promises that thanks to research, there can be a happy ending.


Client: Alzheimer’s Research UK

Made by: Aardman

Voiceover: yes, it’s Steven Fry

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.