The best of non-profit advertising and marketing for social causes

What we see as fiction

What we see as fiction

A communication technique often done, bring far away issues nearby. How would Sweden look like if the Aids virus was killing around like in Ethiopia?
This video is part of a combined awareness and fundraising campaign from Unicef Sweden started at World Aids Day.
For every visitors who fill in the Tell-a-friend form at the Campaign website, H&M donate 1 kr.

Advertiser:
Unicef Sweden
Agency:
Forsman&Bodenfors, Sweden
Additional credits:
Creative Director:
Art Director: Silla Öberg
Copywriter: Jacob Nelson, Robert Lund
Photographer: Victor Davidsson
Directors: Måns Mårlind, Björn Stein
Production Company: Camp David, Stockholm, Sweden
Source:
Adverbox

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