The best of non-profit advertising and marketing for social causes

What you hear is not a special effect

What you hear is not a special effect

New ad from Fundação SOS Mata Atlântica released in April 2011.

SOS Mata Atlântica is the Brazilian Atlantic rainforest conservation foundation, Mata Atlântica is the name of the eastcoast of Brazil and is one of the world’s most critical regions as we speak about deforesting.

What you hear is not a special effect.
It is the life of a species ending along with this trunk.
There’s only 7% of the original rainforest.

Related Fundação SOS Mata Atlântica posts:
Do you pee under the shower?
Do you pee under the shower? (II)
The devastation of one species devastates others
Try zooming out for a broader look
Bureaucracy kills nature II
15 millions trees
I saw the trees that you cut
The forest of the future


Fundação SOS Mata Atlântica
Lew’LaraTBWA, São Paulo, Brazil
Additional credits:
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Director: Manir Fadel, Luciano Lincoln
Creatives: Fábio Perazzo, Marcelo Amaro, Ricardo Gurgel
Production Company: Plutão Excluído
Director: Marcel Guariglia
Artist: Zimoun
Advertiser’s Supervisor: Roberto Klabim

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