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When one person donates his eyes, two blind people can see

When one person donates his eyes, two blind people can see

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Agency JWT published this ad for the Eyebank Coordination & Research Centre in a national weekly in India. In its folded form, the reader saw one part of the message wich was, “When one person donates his eyes…” and a visual of a normal man. But as the reader pulled the fold away, the visual showed images of two blind men with eyesight restored in one eye each. And the full message, “When one person donates his eyes, two blind people can see.” This was a relatively unknown fact which was brought to light with this simple innovation. And as a result eyebanks across the country showed a sudden spurge in the number of willing donors.

Advertiser:
Eyebank Coordination & Research Centre
Agency:
JWT, Mumbai, India
Additional credits:
Executive Creative Director: Tista Sen
Creative Director / Art Director: Anagha Nigwekar
Photographer: Suresh Natrajan
Illustrator: Milind Narvekar
Copywriters: Anagha Nigwekar, Sundar Iyer
Source:
I Believe in Advertising

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