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When the Caribou is in danger, we are too

When the Caribou is in danger, we are too

caribou-and-you-bath

The Canadian Parks and Wilderness Society (CPAWS) started a new cross media campaign to protect the habitat of the Caribou. And not only the reindeer’s habitat, known as Caribou when wild in North America, “when the Caribou is in danger, we are too”. Thats why the campaign is entitled Caribou and You.
The goal of CPAWS is to show urban Canadian audiences why caribou, and the boreal forest they need, should and do matter to them.  They are asking people to sign a petition to the Canadian government, to say that they want to see caribou habitat protected.

It’s not a sad campaign, it’s full of humour. See the dedicated website.
Or the Caribou and You Flickr group.

 

caribou-and-you-road

The Caribou and You website:

caribou-and-you-website

Advertiser:
Canadian Parks and Wilderness Society (CPAWS)
Agency:
Taxi Canada (video)

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