I was recently introduced to this campaign by its project manager, Julie Lalonde. According to the campaign site, its purpose is to challenge “common myths about sexual violence” and to equip bystanders with “information on how to intervene safely and effectively.”
The campaign, run by Ontario Coalition of Rape Crisis Centres and Action ontarienne contre la violence faite aux femmes engages people by asking a series of questions about what they consider acceptable. The questions, in French and English, touch on various timely aspects of what has become known as rape culture, including references to Chris Brown’s treatment of Rihanna, well-known cases of peers sexually shaming young women on social media, and the ability of a drunk person to consent to sex, as well as sexual harassment in the workplace, abuse by sports coaches, and rape within marriage.
When answering each question, the user becomes part of the statistics. And these statistics can be troubling, even if completely unscientific. For example, to the question shown in the poster below, 31% of people answered that it is “not a big deal” to share a nude picture of a classmate shared without their consent. Although, considering how easily pictures of Amanda Todd, Rehtaeh Parsons, and the unidentified Steubenville victim were spread, the stat should not be that surprising.
See the rest of the campaign print creative below. There’s some nice art direction in there. Then visit the site at draw-the-line.ca to try the interactive quiz, share stories, and view the campaign infographics.