The best of non-profit advertising and marketing for social causes

While some see them as the crazy ones, we see genius – Steve Jobs & Occupy Wall Street

While some see them as the crazy ones, we see genius – Steve Jobs & Occupy Wall Street

Today we got a tip on Twitter about this video. It is the sound from the Apple ‘Think Different’ ad campaign mixed with the scenes from Occupy Wall Street.

Steve Jobs certainly belonged to the 1% richest people in the USA. But I think that his ideas perfectly fit within the Occupy Wall Street/99% movement.
It is about thinking. Thinking different.

That’s what I learned from Steve Jobs. But also from art and music.
Let that thought the opposite direction.

While some see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think
they can change the world, are the ones who do.

Steve-Jobs-Occupy-Wall-Street

Yesterday Osocio blogger Reuben shared this great article on blogs.sfweekly.com: R.I.P. Steve Jobs, an Insanely Great Capitalist.
It is a good observation about how capitalism can be equal to creativity. Those two are not necessarily enemies.
We all know that the Apple products are signs of consumerism. We can, and must do, agitate against the situation in the Chinese factories.
But Steve Jobs also gives us wisdom.

A quote from the article which really hits me:

“Many of my Facebook friends who expressed profound grief over Jobs’ death also have been expressing support for the Occupy demonstrations. It’s really something to witness—the depth of emotion all these left-wingers feel for the head of a giant American corporation. Jobs was one of the most successful capitalists of our time, and yet he’s hailed as a hero by left and right alike. This is because his goal was simply to create products that were Insanely Great. In a world where few people—particularly in business—truly care about what they do, he truly cared. By thinking that way, he became Insanely Rich, and when he died, his company had an Insanely Large cash balance in the tens of billions of dollars. But few begrudged either Jobs or Apple for their wealth, because their priority wasn’t to get rich—it was to achieve Insane Greatness. Getting rich was a byproduct. That’s how capitalism should work.”

Hat tip to @WITNESSchris

Related post: We Are the 99 Percent

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.