The best of non-profit advertising and marketing for social causes

Will

Will

The portuguese league against AIDS (LPCS) celebrated their 18th anniversary last month. To mark the event, a new campaign was released, themed on a young boy’s will.

Advertiser:
Liga Portuguesa Contra a Sida
Agency:
McCann Lisbon
Additional credits:
Agency: McCann Lisboa
Creative Direction: Diogo Anahory and José Carlos Bomtempo
Copywriter: Emerson Braga
Art director: André Lopes
Production company: Garage

I'm Head Of Data & Analytics at Fullsix Portugal, with 10 years of interactive and creative experience for local and global clients. Read more