Ever heard about Manterrupting? Perhaps you remember the first US election debate between Donald Trump and Hillary Clinton. It was Trump who interrupted Clinton for 51 times. Agency BETC from São Paulo in Brazil describe this kind of interruptions as “a type of violence against women, considered a sexist behavior, which is characterized precisely when she can not finish her speech for being unnecessarily interrupted by a man”.
The Brazilian agency got inspired and designed the application Woman Interrupted, a platform that counts how many times a man stops talking female. It was released in the week that marks International Women’s Day.
Gal Barradas from BETC São Paulo:
At first glance, it may seem a small problem, but reflects deeper issues of gender inequality at work and in society. The application is a way to show that, in fact, the disruption is real and alarming.
The goal of the Interrupted Woman App is to broaden the debate around the Manterrupting. Although it can be used in any environment, Interrupted Woman was created by the agency ruled in the labor market, for use in business presentations and meetings.
The platform asks users to calibrate and record your voice. The technology identifies where the user time was interrupted by a man or, in the case of a male user, at which time he interrupted a woman. In the medium term, BETC provides a global dashboard that will present an overview of the data collected around the world in real time.
Part of the project is Portraits of Silence. Illustrators around the world can donated artwork to promote the fight against Manterrupting. See some highlights below. See all at the project website.