The best of non-profit advertising and marketing for social causes

Women looking for their 300K with funny photography

Women looking for their 300K with funny photography

Wage gap: Women looking for their 300K with funny photography

This new and funny campaign from Women’s Inc. in The Netherlands is about the wage gap. About the fact that women get € 300.000 less salary in their entire career. Men and women have the same rights in the flat country, but still not the same opportunities.

Women can reduce a large part of the difference in the choices they make According to Women’s Inc. In addition to the print campaign, the organization has therefore developed an online test. With recommendations how they could reduce the difference.

Related wage gap campaigns:
Shameful campaign about fat, black, bald and ruddy people
How To Get A Raise In 47 Seconds
Satisfaction: the Granny Remake for EqualPayday
Equal Pay Day 2010
It’s not the hormonal rages
Equal Pay Day

Wage gap: Women looking for their 300K with funny photography

Wage gap: Women looking for their 300K with funny photography

Wage gap: Women looking for their 300K with funny photography

Advertiser:
Women Inc.
Agency:
Kesselskramer
Additional credits:
Creation: Krista Rozema, Pim Gerrits
Production: Amy van der Veer, Pieter Leendertse
Strategy: Camiel Bulder
Digital Production: JUST
Photography: Isabelle Wenzel

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