This is the campaign from the Flemish Suicide Prevention Hotline (Zelfmoordlijn) made for World Suicide Prevention Day, September 10. Agency Ogilvy came up with the idea to place a helpline desk in the center of Leuven. The phone on the desk rings incessantly until finally someone answers the calls.
The campaign itself is the result of this intervention on video. Guided with the text: “We are looking for volunteers.”, Then “Something for you?”. The video is clickable and leads to the foundation website.
In Flanders, three people die every day by suicide. It is the first cause of death among young people aged 15-19 years, adult women aged 20-34 years and in adult men aged 30-49 years. The number of suicide attempts is 10 times higher, which means that about 30 people in Flanders undertake a suicide attempt daily.
Read this blogpost in Dutch here.