The best of non-profit advertising and marketing for social causes

Wreath

Wreath

helpthehopeless1

It’s a common sight to see flower sellers at traffic signals in Mumbai. During the season leading to Christmas and New Year, for about three weeks, wreaths were given to these flower sellers to display them along with their flowers and bouquets as they approached cars stopped at traffic signals.
This campaign is from Help for the Hopeless in Mumbai, India. (I didn’t find any website of them)

helpthehopeless2

helpthehopeless3

Agency:
Contract Advertising Pvt Ltd
Source:
ihaveanidea.org

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