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WWF warns you with Snapchat for the #LastSelfie

WWF warns you with Snapchat for the #LastSelfie

WWF warns you with Snapchat for the #LastSelfie

It is a natural choice to use Snapchat as media channel for environmental organisations. The Brazilian OndAzul did it in a campaign about the disappearing rainforest.
Snapchat is the app where images disappear from the screen in a couple of seconds. Very popular among young people.

WWF Denmark and Turkey use this idea in their new campaign about endangered animals. The image of a polar bear, tiger, gorilla, panda and orangutang is used with the text “Don’t let this be my #LastSelfie”.

WWF ask their community to take a picture from the campaign images with Quick Chat with their phone and send the picture to Snapchat friends. The call to action is included on the image.
Very smart!

See the Turkish version in the video below and at Bigumigu.

English video:

WWF warns you with Snapchat for the #LastSelfie

WWF-lastselfie-dk-panda

WWF-lastselfie-dk-gorilla

WWF-lastselfie-dk-polarbear

Agency:
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