The best of non-profit advertising and marketing for social causes

WWF, what it feels like to be an endangered animal

WWF, what it feels like to be an endangered animal

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In my opinion this new WWF print campaign is one in the tradition of how print ought to be: a strong visual message that needs no further explanation. But this piece of art not only shows us the pain animals feel, it really transmits it in our own body. This is print beyond print.

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Advertiser:
WWF
Agency:
Dentsu China
Source:
Design Less Better