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You can rehabilitate ex-criminals through advertising

You can rehabilitate ex-criminals through advertising

South-Africa-Prison-Broadcasting-Network

Although I don’t know that helping them become part of our industry is a much better alternative… 🙂

Seriously though, South Africa’s Prison Broadcasting Network did a good of showing the perception versus the reality of rehabilitated ex-convicts with the reveal that the entire production crew were graduates of their program “by removing negative media influences and replacing them with positive ones; including offenders and ex-offenders in the process through skills development and employment; and producing programmes by offenders for offenders.”

It’s a shame, though, that we didn’t get to see this fact revealed to the interview subjects themselves. Watching their reactions would have made this much more memorable.

 

Advertiser:
Prison Broadcasting Network
Agency:
Ogilvy, Cape Town (South Africa)
Additional credits:
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Agency Producer: Iris Vinnicombe, Angela Illing
Production Company: Platypus Productions
Director: Renee van Reenen
Editor: Ric Shields, Craig Glenday
Music & Sound: TheWorkRoom
Source:
I Believe in Advertising

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more