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You can rehabilitate ex-criminals through advertising

You can rehabilitate ex-criminals through advertising


Although I don’t know that helping them become part of our industry is a much better alternative… 🙂

Seriously though, South Africa’s Prison Broadcasting Network did a good of showing the perception versus the reality of rehabilitated ex-convicts with the reveal that the entire production crew were graduates of their program “by removing negative media influences and replacing them with positive ones; including offenders and ex-offenders in the process through skills development and employment; and producing programmes by offenders for offenders.”

It’s a shame, though, that we didn’t get to see this fact revealed to the interview subjects themselves. Watching their reactions would have made this much more memorable.


Prison Broadcasting Network
Ogilvy, Cape Town (South Africa)
Additional credits:
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Agency Producer: Iris Vinnicombe, Angela Illing
Production Company: Platypus Productions
Director: Renee van Reenen
Editor: Ric Shields, Craig Glenday
Music & Sound: TheWorkRoom
I Believe in Advertising

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more