This is a new campaign from Denmark, initiated by the Region Sjælland.
It is about psychosis, a generic psychiatric term for a mental state often described as involving a “loss of contact with reality”.
The campaign focus is on early intervention in psychosis. It is a relatively new concept based on the observation that identifying and treating someone in the early stages of a psychosis can significantly improve their longer term outcome.
The message is simple and clear: You can’t flee from what’s inside your head (Du kan ikke flygte fra en psykose).
The early intervention isn’t mentioned in the tv-spot. It think that is smart, it can act as a deterrent. I wonder if that is a strategic decision.
The campaign contains many print items as well: Posters, flyers, post cards, big ads on busses.
Unfortunately the used QR-code leads to a non-mobile website. The most common mad mistake.
The original Danish version:
The short versions (in Danish):
Actress: Ronja Mannov
Director: Simon de Tusch-Lec
Producer: Louis Paldrup
Idea: Louis Paldrup & Simon de Tusch-Lec
Post: Welcome Post
Head of Office (PsykInfo): Anne Mette Billekop
Chief Consultant: Maria Post-Kallenbach