The best of non-profit advertising and marketing for social causes

You have more blood than you need

You have more blood than you need


This makes me laugh and everbody knows the feeling hanging upside down.
Simple idea, very effective. Well done.

“You have more blood than you need. Give a bit.”

The three ads are made by Young & Rubicam for Santa Casa de Misericórdia de São Paulo.
The campaign is part of the 5% movement. This aims at involving Internet navigators and advertisers to donate space in shared content and communication pieces to increase the number of donators in Brazil to 5%.



Santa Casa de Misericórdia de São Paulo
Young & Rubicam
Additional credits:
Chief Creative Officer: Rui Branquinho
Creative Director: Flávio Casarotti, Sérgio Fonseca
Copywriter: Lucas Casão
Art Director: Guilherme Racz
Photographer: Brandon Voges – Bruton Stroube Studios
Art Buyer: Monica Beretta, Stephanie Wang
Account Supervisor: Valeria Ordonhez
Advertiser’s Supervisor: Antônio Carlos Forte
Account Manager: Ticiana Cardoso
Planner: David Laloum, Eliana Yamaguchi

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