The best of non-profit advertising and marketing for social causes

You have more blood than you need

You have more blood than you need

Santa-Casa-Beard

This makes me laugh and everbody knows the feeling hanging upside down.
Simple idea, very effective. Well done.

“You have more blood than you need. Give a bit.”

The three ads are made by Young & Rubicam for Santa Casa de Misericórdia de São Paulo.
The campaign is part of the 5% movement. This aims at involving Internet navigators and advertisers to donate space in shared content and communication pieces to increase the number of donators in Brazil to 5%.

Santa-Casa-Woman

Santa-Casa-Bald

Advertiser:
Santa Casa de Misericórdia de São Paulo
Agency:
Young & Rubicam
Additional credits:
Chief Creative Officer: Rui Branquinho
Creative Director: Flávio Casarotti, Sérgio Fonseca
Copywriter: Lucas Casão
Art Director: Guilherme Racz
Photographer: Brandon Voges – Bruton Stroube Studios
Art Buyer: Monica Beretta, Stephanie Wang
Account Supervisor: Valeria Ordonhez
Advertiser’s Supervisor: Antônio Carlos Forte
Account Manager: Ticiana Cardoso
Planner: David Laloum, Eliana Yamaguchi

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.