The best of non-profit advertising and marketing for social causes

You’ll never look at sharks the same way again

You’ll never look at sharks the same way again

sharkblack_e

Most of us thinks that the shark is our enemy. Statistics says it’s the other way around.
Every year 10 people die from shark attacks and between 100 and 200 million sharks die through human hands according to Sharkproject.

“You’ll never look at sharks the same way again.”

Sharkproject is one of the largest international shark protection organisations. With over 100,000 visitors a month, the website sharkproject.org is the most frequently visited shark website in the world.
Over 2,000 members from around the world support the organisation, including large international companies such as Lufthansa, Sony, Fuji and Lapp AG.

German versions of the posters here.
Thanks Daniel for sending.

Video in German (English version here)

 

sharkblonde_e

sharkguy_e

Filmtrailer and poster from the movie Sharkwater. More at sharkwater.com.

 

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Advertiser:
Sharkproject
Agency:
Young & Rubicam Frankfurt, Germany

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