Finally this weekend the high mass of the advertising industry has begun. Everybody who takes themselves seriously when speaking about communication is in France right now at the Cannes Lions 2008.
In this post the first winners, Gold, Silver and Bronze in the category Young Lions Print. The Young Lions competition (formerly known as the Young Creatives competition) is open to advertising professionals up to 28 years old. The participating teams, comprising an art director and copywriter, are selected through a pre-selection process in their own country, with the winners attending Cannes.
An art director and a copywriter have only 24 hours to create a print ad. The brief, provided by Amnesty International this year, is disclosed to all competitors. The Print teams then consider the brief overnight and work between 08:00 – 20:00 the following day to create their ad.
The Gold winning team come from the Netherlands: Karian Weijers and Thijs Biersteker from the Willem de Kooning Academy (see above).
Read on for Silver and Bronze.
Silver: Selim Unlusoy and Bahadirhan Peksen from Lowe Istanbul, Turkey.
Bronze: Sina Malosczyk and Nathalie Krüger from KNSK Werbeagentur GmbH, Germany.